Wealth

not a status,
it’s a strategy

Wealth Management by Vesta.

Strategic Tax and Financial Planning Tailored to Your Goals

At Vesta, we provide comprehensive financial planning and wealth management services designed to help individuals, families, and business owners make thoughtful financial decisions. Our approach focuses on coordinating investments, tax considerations, retirement planning, and long-term financial goals into a cohesive strategy.

Our advisors work with clients across Wisconsin, including Sheboygan, Fond du Lac, Milwaukee’s North Shore, Greater Madison and surrounding communities, helping them navigate complex financial decisions with a structured planning process.

Because financial decisions rarely exist in isolation, we believe effective wealth planning involves looking at the entire financial picture — from investment strategy and tax considerations to retirement income planning and legacy planning.

Below are several groups we frequently serve.

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Who We Do Our Best Work With

Business Owners

At Vesta, we help business owners manage the full scope of their financial lives.

Executives

We specialize in helping corporate executives develop comprehensive financial plans.

High Net Worth Investors

By aligning portfolio strategy, estate planning, and long-term financial goals, we ensure every aspect of your financial life works together.

Retired or Approaching Retirement

At Vesta, we create comprehensive retirement plans that align your income needs, lifestyle goals, and long-term priorities.

Business Owners

Built Around You. Driven by Goals. Adjusted for Life.
We align personal and business goals through integrated wealth and tax strategies.

Business owners often face financial decisions that affect both their company and their personal financial future. Balancing reinvestment in the business, managing cash flow, planning for retirement, and preparing for a potential exit can require careful coordination.

At Vesta, we work with business owners across Wisconsin to help align their personal financial planning with their business strategy.

Financial planning considerations for business owners may include:

  • Coordinating personal financial goals with business growth
  • Evaluating retirement plan options for owners and employees
  • Managing tax-aware investment strategies
  • Planning for succession or ownership transition
  • Structuring income and distributions efficiently
  • Preparing for a potential business sale or liquidity event

Because many business owners generate a significant portion of their wealth through their company, planning ahead can help ensure the value created by the business supports long-term financial goals beyond the operating years of the company.

 

We regularly work with entrepreneurs and business leaders throughout Wisconsin who want a structured approach to managing both their business success and their personal wealth.

Asset allocation, which is driven by complex mathematical models, cannot eliminate the risk of fluctuating prices and uncertain returns.

All investing involves risk, including the possible loss of principal. There is no assurance that any investment strategy will be successful.

Executives

Designed to Evolve With You.

Corporate executives often experience complex compensation structures that can include bonuses, stock options, deferred compensation plans, and equity-based incentives.

These opportunities can create significant financial potential, but they may also introduce tax considerations and timing decisions that require thoughtful planning.

Our advisors work with executives to help them evaluate:

  • Stock option and equity compensation strategies
  • Deferred compensation planning
  • Concentrated stock positions
  • Tax considerations related to compensation events
  • Retirement planning and income distribution strategies
  • Diversification and long-term investment planning

Executives may also face transitions throughout their careers, including promotions, company changes, or retirement decisions. Having a comprehensive financial plan in place can help ensure these transitions align with broader financial goals.

At Vesta, we help executives across Wisconsin evaluate their financial opportunities in a coordinated way so their investment strategy, tax awareness, and long-term planning work together.

At Vesta, we specialize in helping corporate executives develop comprehensive financial plans.

For a comprehensive review of your personal situation, always consult with a tax or legal advisor. Neither Cetera Financial Specialists LLC nor any of its representatives may give legal or tax advice.

All investing involves risk, including the possible loss of principal. There is no assurance that any investment strategy will be successful.

 

High Net Worth Investors

Integrating Tax and Financial Planning for Lasting Impact.
Our team helps minimize tax exposure, manage risk, and plan for the efficient transfer of wealth to future generations.

Individuals and families with significant assets often require a broader financial planning approach that extends beyond traditional investment management.

High-net-worth financial planning frequently involves coordinating multiple financial elements, including investments, tax strategy, estate considerations, and long-term wealth transfer goals.

Our advisors work with high-net-worth clients in Sheboygan, Fond du Lac, Milwaukee’s North Shore, Greater Madison, and surrounding communities to help create a planning framework that supports their financial priorities.

Areas of focus may include:

  • Comprehensive wealth planning
  • Investment portfolio strategy and diversification
  • Tax-aware financial planning
  • Estate planning coordination with legal professionals
  • Charitable giving strategies
  • Risk management and insurance evaluation

By taking a comprehensive view of a client’s financial situation, we aim to help ensure that financial decisions across different areas of life support a consistent long-term strategy.

Each client’s financial situation is unique, which is why our planning process focuses on understanding goals, priorities, and potential risks before recommending strategies.

For a comprehensive review of your personal situation, always consult with a tax or legal advisor. Neither Cetera Financial Specialists LLC nor any of its representatives may give legal or tax advice.

Retired or Approaching Retirement

Strategic Retirement Planning

Transitioning into retirement represents one of the most significant financial milestones individuals experience. Shifting from earning income to relying on accumulated savings and investments requires careful planning.

For individuals approaching retirement in Wisconsin, key financial considerations often include:

  • Developing a sustainable retirement income strategy
  • Evaluating Social Security claiming options
  • Managing tax implications of retirement withdrawals
  • Coordinating required minimum distributions (RMDs)
  • Planning healthcare and long-term care considerations
  • Structuring an investment strategy aligned with retirement income needs

At Vesta, we help individuals and couples prepare for retirement by creating a structured plan designed to support their lifestyle goals while considering potential risks and uncertainties.

 

For retirees in our communities, our goal is to help provide clarity around financial decisions so retirement planning can feel more organized and intentional.

As you approach or enter retirement, strategic financial planning becomes essential.

Distributions from traditional IRAs and employer sponsored retirement plans are taxed as ordinary income and, if taken prior to reaching age 59½, may be subject to an additional 10% IRS tax penalty.

Certifications

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Discover. Achieve. Together.

Vesta is a CPA-led advisory firm built on a foundation of experience, continuous learning, and forward-thinking growth. Our team brings deep technical knowledge and an unwavering commitment to staying ahead in a constantly changing financial landscape.

With a wide range of professional certifications and a mindset rooted in development, we’re equipped to deliver guidance that evolves with your needs and goals.

Here are just a few of the credentials our team brings to the table:

  • Certified Financial Planner
  • Personal Financial Specialist
  • Certified Public Accountant
Certified Financial Planner
CPA - PFS Personal Financial Specialist
Certified Public Accountants

Our Team

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Eric Gurholt, CPA/PFS, CFP®
Senior Financial Advisor

Eric brings his expertise to Vesta, specializing in taxes, financial compliance, and consulting, helping clients achieve their goals through tax, wealth, and risk management.

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Sarah Boyer, CFP®
Senior Financial Advisor

Sarah prioritizes comprehensive planning beyond investing, fostering meaningful client relationships rooted in trust and empathy for families, professionals, and business owners.

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Nick Deering, CFP®
Senior Financial Advisor

Nick specializes in financial planning and investment management for high-net-worth individuals, with expertise in risk management, 401(k)s, business valuations, succession planning, and insurance.

Jacob Boyer, CPA
Senior Financial Advisor

Jacob leverages nearly a decade of experience across accounting, private investment, and wealth management to provide proactive, client-focused financial guidance.

Robert Hess
Associate Financial Advisor

Robert builds strong financial futures with a fresh, client-focused approach, blending traditional strategies with innovation.

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Carly Murphy
Operations Manager

Carly joined Vesta in 2020 and quickly became essential to office operations. In her new role, she enhances processes and supports clients with account maintenance.

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Jenny Reinke
Senior Operations Consultant

Jenny is a dependable and positive force at Vesta, with 30 years of customer service experience, including 18 in wealth management. She inspires trust and builds strong relationships through kindness and integrity.

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Shannon Conley
Operations Consultant

Shannon brings. diverse experience, including tax expertise, from her varied career. Self-employed since age 24, she has worked with thousands of clients across industries, building lasting connections.

Our Story

Through helping our clients, Vesta has recognized that at every stage of life, your financial needs and investment goals change. Whether you are starting your career, accumulating wealth, saving for education, preparing for retirement, or transitioning into retirement, our advisors will develop a plan and help you set goals based on your financial phase.

Wealth Planning FAQs

What is wealth management?

  • Wealth management is a comprehensive approach to financial planning that may include investment strategy, retirement planning, tax awareness, estate planning coordination, and risk management. The goal is to align financial decisions with an individual’s long-term goals and priorities.

 

How is wealth planning different from investment management?

  • Investment management typically focuses on managing portfolios and selecting investments. Wealth planning takes a broader view and may incorporate retirement planning, tax considerations, estate planning coordination, and long-term financial strategy.

 

Do you work with clients throughout Wisconsin?

  • Vesta works with individuals, families, executives, and business owners across Wisconsin, including Sheboygan, Fond du Lac, Milwaukee’s North Shore, Greater Madison and surrounding communities.

 

When should someone start financial planning for retirement?

  • Many individuals begin more focused retirement planning in the years leading up to retirement. However, starting earlier can provide more flexibility when developing savings strategies, investment plans, and long-term financial goals.

 

How does tax planning fit into wealth management?

  • Tax considerations can influence many financial decisions, including investment strategies, retirement withdrawals, and charitable giving. Coordinating financial planning with tax awareness can help individuals make more informed long-term financial decisions.

 

Do business owners need a different financial plan?

  • Business owners often have unique planning needs because their personal wealth may be closely tied to their business. Planning may involve succession considerations, retirement planning outside of the business, and strategies for managing liquidity after a business transition.

Securities offered through Cetera Financial Specialists LLC, member FINRA/SIPC. Advisory services offered through Cetera Investment Advisers LLC. Cetera firms are under separate ownership from any other named entity.

This site is published for residents of the United States only. Registered Representatives of Cetera Investment Services LLC may only conduct business with residents of the states and/or jurisdictions in which they are properly registered. Not all of the products and services referenced on this site may be available in every state and through every advisor listed. For additional information please contact the advisor(s) listed on the site, visit the Cetera Investment Services LLC site at www.cetera.com.

Individuals affiliated with this broker/dealer firm are either Registered Representatives who offer only brokerage services and receive transaction-based compensation (commissions), Investment Adviser Representatives who offer only investment advisory services and receive fees based on assets, or both Registered Representatives and Investment Adviser Representatives, who can offer both types of services.

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